Joella’s Adds Ghost Pepper to Selection of Hot Chicken Levels
You can now get some tenders laced with Ghost Pepper at Joella’s. Courtesy of Joella’s
Joella’s Hot Chicken, the Louisville-based fast-casual restaurant that first brought Nashville-style hot chicken to town, has added a new heat level to the menu. The new level, called Ghost Pepper, is just a little less intense than Fire-In Da-Hole – which requires signing a waiver to eat.
The rollout is timed for customers to give it a try on on National Hot Chicken Day, which is this Wednesday, March 30.
“We’ve heard from so many of our fans that they’re a little too chicken to try our ‘Fire-In Da-Hole,’” said Tye Pollak, Joella’s chief operating officer, in a news release without acknowledging the bad pun. “But they’ve also told us they need a bit more kick than ‘Hot’ was giving, so Ghost Pepper was made just for them.”
To further celebrate National Hot Chicken Day, Joella’s is once again giving away a free Grilled or Fried Tender with the purchase of any adult entrée. From March 30-April 5, guests enrolled in Joella’s rewards program can add on their free tender spiced at their favorite level or prepared with the new Ghost Pepper blend of spices. Anyone can sign up for the rewards program for free through www.joellas.com.
The addition of Ghost Pepper brings Joella’s heat level choices to seven:
Level 1 – Traditional Southern (no Heat)
Level 2 – Spiked Honey (Sweet and mild with a twang)
Level 3 – Ella’s Fav (Flavor and little heat)
Level 4 – Tweener (Medium heat, between mild and hot)
Level 5 – Hot (Spicy fire – hot but not scary)
Level 6 – Ghost Pepper (NEW! Lingering heat, spooky hot)
Level 7 – Fire-In Da-Hole (Inferno – so hot you need to sign a waiver to try it!)
The new Ghost Pepper spice level is a permanent addition to the menu at all Joella’s locations in Florida, Georgia, Kentucky, Ohio, and Indiana.
